Design thinkers often analyse a situation before synthesising new insights, and then analyse their synthesised findings once more to create more detailed syntheses. In fact, analysis and synthesis often happen consecutively throughout all stages of the Design Thinking process. ![]() ![]() This happens during the Define stage when we organise, interpret, and make sense of the data we have gathered to create a problem statement.Īlthough analysis takes place during the Empathise stage and synthesis takes place during the Define stage, they do not only happen in the distinct stages of Design Thinking. Synthesis, on the other hand, involves creatively piecing the puzzle together to form whole ideas. We do that, for instance, during the first stage of the Design Thinking process, the Empathise stage, when we observe and document details that relate to our users. Tim Brown, CEO of the international design consultancy firm IDEO, wrote in his book Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, that analysis and synthesis are “equally important, and each plays an essential role in the process of creating options and making choices.”Īnalysis is about breaking down complex concepts and problems into smaller, easier-to-understand constituents. Analysis and Synthesisīefore we go into what makes a great problem statement, it’s useful to first gain an understanding of the relationship between analysis and synthesis that many design thinkers will go through in their projects. As such, the stages should be understood as different modes that contribute to a project, rather than sequential steps. The five stages are not always sequential - they do not have to follow any specific order and they can often occur in parallel and be repeated iteratively. A great definition of your problem statement will guide you and your team’s work and kick start the ideation process (third stage) in the right direction. In the Define stage you synthesise your observations about your users from the first stage, the Empathise stage. Copyright terms and licence: CC BY-NC-SA 3.0 On the contrary, if you don’t pay enough attention to defining your problem, you will work like a person stumbling in the dark.Īuthor/Copyright holder: Teo Yu Siang and Interaction Design Foundation. It will bring about clarity and focus to the design space. Why? A great definition of your problem statement will guide you and your team’s work and kick start the ideation process in the right direction. When you learn how to master the definition of your problem, problem statement, or design challenge, it will greatly improve your Design Thinking process and result. This is perhaps the most challenging part of the Design Thinking process, as the definition of a problem (also called a design challenge) will require you to synthesise your observations about your users from the first stage in the Design Thinking process, which is called the Empathise stage. An integral part of the Design Thinking process is the definition of a meaningful and actionable problem statement, which the design thinker will focus on solving.
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